OEM refers to Original Equipment Manufacturer. OEMs are advertiser platforms created by retailers, mobile carriers, and device makers for the mobile app market. It is essentially on-device advertising. The customer sees an app that is pre-installed on their phone or an in-device suggestion for an app.
Explore the diverse ad formats native to devices, including pre-installed apps, system notifications, app store recommendations, and smart folders for seamless user integration.
Understand the critical role of our direct relationships with device manufacturers and mobile carriers, enabling exclusive access to prime on-device advertising inventory.
Learn how we leverage unique OEM data insights on device usage and demographics for precise audience targeting, ensuring your ads reach the most relevant users.
Discover our robust analytics for transparent campaign performance measurement within the inherently fraud-resistant OEM ecosystem, ensuring genuine user engagement and optimal ROI.